Safeguarding Your Data
Effective Date: January 1, 2026
At Amarillo Auto Group, we prioritize your privacy. This Privacy Policy outlines how we gather, utilize, and protect your information when you access our website, fill out a form, connect with our team, book an appointment, apply for financing, request a trade-in estimate, or engage with our services.
Data We Gather
We may gather information that you provide us voluntarily, such as your name, email, phone number, address, preferences for vehicles, trade-in details, appointment requests, and financing-related data. Additionally, we might collect basic analytics regarding your website usage, including your browser type, device details, IP address, referral sources, pages visited, and other relevant statistics.
Our Information Usage
The information we gather may be utilized to respond to requests, provide details about vehicles, arrange appointments, handle financing inquiries, assess trade-in values, enhance website operations, offer customer support, send service updates, and deliver marketing communications as allowed by law.
Cookie Usage and Tracking Technologies
Our site utilizes cookies, analytics, tracking pixels, and comparable technologies to enhance user experience, assess site performance, evaluate ad effectiveness, and deliver more pertinent content.
Information Sharing Practices
We respect your privacy and do not sell your personal data. We may share information with reliable service providers, technology partners, financial institutions, advertising affiliates, website management firms, or legal authorities as necessary for our operations, for the fulfillment of your requests, for compliance with applicable laws, or for safeguarding our rights.
Protecting Your Data
We implement robust measures to protect your personal information from unauthorized access, disclosure, modification, or misuse. While we strive for the highest security, no electronic system can be completely immune to risks.
External Service Providers
Our site may provide links, tools, forms, maps, chat options, financing calculators, analytical tools, or other services facilitated by third-party entities. We do not control the privacy policies, content, or security measures of these external websites or services.
Your Choices
You can reach out to us to access, modify, or remove your personal information, in accordance with applicable laws and business policies. Additionally, you have the option to opt out of specific communications by following the guidelines included in those messages.
Modifications to Our Policy
This Privacy Policy may be revised periodically. Any changes will be reflected on this page along with a new effective date.
Get in Touch
For inquiries regarding this Privacy Policy, please reach out to Amarillo Auto Group using the contact details available on our Contact page.